多谢!
http://pubs.amstat.org/doi/abs/10.1198/016214506000000816?journalCode=jasa
http://pubs.amstat.org/doi/abs/10.1198/106186007X204140
以及 Television Audience Satisfaction: Antecedents and Consequences,在这里:
http://www.journalofadvertisingresearch.com/Contents/RecentIssues.asp?Issue=Vol.%2047%2C%20No.%203%2C%20Sept%202007#Articles
taiyun.wei@cos.name